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Instacart launches AI-powered ‘Smart Cart’ for NYC retailers

PUBLISHED: April 7, 2024 at 8:54 am

Artificial intelligence is infiltrating various sectors, revolutionizing the way businesses operate. The retail industry is no exception. One of the leading players in this transformative journey is Instacart, a company that has made its mark with its AI-driven ‘Smart Carts’. These cutting-edge shopping carts are now available to consumers in select supermarkets across New York City.

With the advent of AI, the future of shopping is no longer a distant dream. It’s here and now, in the form of Instacart’s Smart Carts. These innovative carts take shopping to a new level, offering a seamless, stress-free experience.

Consider a scenario. You’re in a grocery store, pushing a cart that identifies items you place in it, calculates their price, and even weighs produce. All you need to do is click on a touchscreen to check out. Sounds futuristic, right? Well, this is exactly what Instacart’s Smart Carts offer.

Instacart’s Smart Carts are currently used in select supermarkets, including a Fairway Market in Kips Bay and several ShopRites on Staten Island and in New Jersey. The response from consumers has been positive overall. For instance, Geraldine Foylie, a resident of Kips Bay, appreciates the savings these carts offer despite the fact that they are a bit heavy.

Instacart’s AI-powered carts not only make shopping easier but also offer a chance for consumers to save money. If a shopper spends $35 or more, they can spin a wheel on the touchscreen during checkout for a chance to get $2, $5, or even $10 off their total purchase. For members of Fairway’s membership program, additional discounts are available.

T. Cat Ford, a resident of Tudor City, is one of the many customers who have been drawn to these smart carts. Despite living 11 blocks away from the nearest Fairway Market, she makes the trek just to take advantage of this new technology and the savings it offers.

Despite the positive feedback, there are some areas of improvement for these smart carts. For instance, Geraldine Hoylie mentioned that her cart didn’t automatically detect some items she placed in it. Moreover, the carts are heavier than traditional ones, making them a bit challenging to maneuver.

Instacart acknowledges these issues and is working to improve the technology. They also have personnel on the ground to help with any issues customers might encounter.

Instacart’s Smart Carts are just the beginning of a revolution in the retail industry. In the near future, these carts will offer a map of the grocery store, making it easier for customers to find items. They will also provide recipe recommendations based on the items in the cart.

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