Are you looking to add a touch of romance to your dining experience? Applebee’s, the popular restaurant chain, has introduced an exciting offer that promises to make your date nights extra special. Introducing the Applebee’s Date Night Pass, a limited-time subscription that allows you to enjoy 52 weekly meals at a discounted price.
Is your neighborhood Applebee’s not the first place that comes to mind when you think of a romantic dinner? Well, Applebee’s is on a mission to change that perception. With the introduction of the Date Night Pass, the chain aims to become a recurring destination for couples seeking quality time together. The pass offers 52 meals, providing you with the opportunity to enjoy a weekly date night throughout the year. And the best part? The pass is not limited to couples, so you can savor the experience alone or with friends.
To take advantage of this exciting offer, you can purchase the Date Night Pass for $200. The passes went on sale at 12:00 p.m. ET on Monday, Jan. 22, and quantities are limited. To secure your pass, head over to Applebee’s website and make your purchase. It’s important to note that the pass is only available for online purchase and cannot be bought in-person at Applebee’s locations.
By purchasing the Date Night Pass, you’ll gain access to meals worth up to $1,500. Each use of the pass covers up to $30 of food and non-alcoholic beverages. While the pass doesn’t include alcoholic drinks, it still offers incredible value for money. Whether you choose to dine in or enjoy your meal to-go, the pass can be redeemed at virtually all Applebee’s locations. However, it’s worth mentioning that 16 locations across the country have chosen not to participate in this promotion.
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Once you’ve purchased your Date Night Pass, you can start enjoying your meals from February 1 onward. The pass is valid until January 31, 2025, giving you ample time to savor your dining experiences. It’s important to note that the pass can only be used once per 24-hour period, ensuring fair usage and giving others a chance to enjoy the offer. Additionally, the pass does not cover gratuities or taxes, so be sure to keep that in mind while planning your visits.
Applebee’s has been working hard to bounce back from a challenging few years. The company faced a notable public relations crisis in 2022 when a leaked email revealed an executive’s controversial comments on employee wages. Additionally, sales have been relatively flat, with year-over-year comparable same-restaurant sales declining by 2.4% for the third quarter of 2023. However, Applebee’s has been proactive in implementing strategies to regain popularity and attract customers.
To entice diners, Applebee’s has reintroduced affordable options such as the all-you-can-eat boneless wings special and the limited-time return of $1 margaritas, also known as Dollaritas. These promotions have resonated with customers, offering them the chance to enjoy their favorite dishes without breaking the bank. The introduction of the Date Night Pass is another step in Applebee’s efforts to regain its footing in the competitive restaurant industry.
The launch of the Date Night Pass created a frenzy on social media, with many expressing frustration over the limited availability of the passes. Within minutes of going on sale, the passes were sold out, leading to disappointment for those who missed out on the opportunity. Applebee’s website even experienced technical difficulties, indicating the overwhelming demand for this unique dining experience. While the exact number of passes sold remains undisclosed, it’s evident that the Date Night Pass captured the attention of many eager customers.
For those fortunate enough to secure a Date Night Pass, a world of culinary delights awaits. When visiting Applebee’s, pass holders can simply present their pass to the servers when placing their orders. If you prefer the convenience of online ordering, enter the 10-character promo code found on the back of your pass into the designated section during checkout. Remember, the pass can only be used once within a 24-hour period, allowing for fair access to all pass holders.
Applebee’s, with its more than 1,500 restaurants across 11 countries and territories, has become a household name. The brand’s commitment to providing a memorable dining experience has contributed to its success and widespread recognition. Through initiatives like the Date Night Pass, Applebee’s is reimagining itself as a destination for couples and friends to create lasting memories while enjoying delicious food.
Applebee’s decision to launch the Date Night Pass aligns with the increasing cost of dating in the United States. Studies have shown that dating expenses have risen by 40% since 2013, with individuals spending an average of $1,560 per person each year on dates. The pass offers an affordable alternative for couples seeking quality time together without breaking the bank. By using the pass every week, pass holders can save approximately $1,360 annually, making it an attractive option for budget-conscious individuals.
