Instagram’s Algorithm is Prioritizing Original Content Over Aggregators
Instagram is shifting its focus to promote original content and creators, particularly within the Reels feature. This move has significant ramifications for aggregator accounts, which primarily share content created by other users.
Instagram's new algorithm aims to provide smaller accounts with more exposure within the app. The company believes that the conventional ranking system has led to a disproportionate reach for larger accounts and content aggregators. The new changes will hopefully rectify this and provide all creators with a fair chance of reaching new audiences.
While the specifics of the new ranking system remain undisclosed, Instagram hints that popularity, as determined by the number of followers, will no longer be a deciding factor. The revised algorithm will showcase ...