Instagram’s Artifact App Shuts Down – Is This the End of an Era
In an era dominated by social media and personalized content, Instagram co-founders Kevin Systrom and Mike Krieger aimed to revolutionize the news industry with their innovative news app, Artifact. Launched in January 2023, Artifact utilized artificial intelligence to curate personalized news for its users. However, just over a year later, the company announced its shocking decision to shut down the app.
Artifact burst onto the scene with great anticipation, backed by the reputation and success of its creators, Systrom and Krieger. The app was designed to provide users with a tailored news reading experience, leveraging artificial intelligence to suggest articles based on their interests and preferences. By incorporating an AI-driven methodology, Artifact aimed to differentiate itself f...