Justin Timberlake, the renowned singer, songwriter, and actor, is making waves in the music industry once again. Recent trademark applications for the phrases “Everything I Thought It Was” and “Everything I Thought It Was… A Sonic film” have sparked speculation about a potential new album. With the attorney who previously handled trademark filings for Justin’s “Man of the Woods” album back in 2018 involved, the evidence is mounting that fans can expect exciting musical projects on the horizon.
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Legal documents obtained by TMZ reveal that trademark applications have been filed for the phrases “Everything I Thought It Was” and “Everything I Thought It Was… A Sonic film.” These applications were filed by an entity called TBTHC LLC, with attorney C. Brandon Browning at the helm. Browning has proven his expertise in handling trademark matters related to Justin Timberlake’s music projects, as he previously filed trademarks for the “Man of the Woods” album. The fact that Browning is involved once again suggests that a new album may be on the horizon.
Adding fuel to the speculation, Justin Timberlake himself has been dropping hints on his social media platforms. Recently, he wiped his entire Instagram page clean, leaving only two posts behind. One of these posts features the cryptic initials “EITIW,” which coincides with the trademark applications. Fans have been quick to connect the dots, theorizing that “EITIW” stands for “Everything I Thought It Was” and could potentially be the title of Justin’s upcoming sixth album. Additionally, another post promotes his Friday night show in Memphis, further building anticipation for new solo music from the talented artist.
Trademark filings play a crucial role in protecting an artist’s intellectual property rights. By securing trademarks for phrases associated with their albums, artists like Justin Timberlake can prevent others from capitalizing on their creative work. Trademarks offer legal protection for musical sound recordings, posters, soundtracks, and merchandise, ensuring that artists have exclusive rights to promote, sell, and perform their new music. Justin has a history of filing his trademarks under the LLC “Tennman Brands,” but the new applications are under the LLC “TBTHC,” which could potentially be an abbreviation for “Tennman Brands.”
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While an *NSYNC reunion may not be in the cards anytime soon, Justin Timberlake fans have every reason to be excited about the prospect of new solo music. The timing of the trademark applications and Justin’s social media activity suggests that a significant announcement regarding the new project is imminent. Speculation is rife that he may unveil the details during his Memphis concert or shortly thereafter. With his immense talent and track record of success, Justin Timberlake’s new album is sure to bring “sexy back” to the music scene.
