IMG SOURCE: people.com
Kylie Jenner, the young business tycoon and beauty influencer, has announced her latest venture into the world of alcoholic beverages. With the launch of her new canned vodka soda brand, ‘Sprinter’, Jenner is set to make her mark on the spirits industry.
To commemorate the nationwide release of Sprinter, Jenner hosted a grand launch party at the popular Catch Steak in Los Angeles. The event was attended by her family and close friends who showed their support for the young entrepreneur.
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“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves,” Kylie said.
As expected, the Kardashian-Jenner family was present at the launch event. Khloé Kardashian, Kris Jenner, and her partner Corey Gamble were some of the notable attendees.
Khloé opted for a classic little black dress and sheer tights for the event, while Kris rocked a chic white pantsuit with a black collar over a ruffled shirt.
Though Kendall Jenner wasn’t present at the event, she gave a shoutout to Sprinter on her Instagram Story. Kendall has her own brand of alcoholic beverage, 818 Tequila, launched in 2021.
Via Instagram, Kylie shared glimpses of the launch party, including a blue room decorated with stacks of Sprinter cans and a neon sign bearing the brand’s logo.
The brand’s logo, a simple Sprinter text, was also showcased in a hallway adorned with white lights, leading to the event’s entryway.
To mark the occasion, Kylie shared a series of photos on her Instagram, posing with boxes of Sprinter. The reality star also shared a picture of the Sprinter vodka soda van, a fridge full of the beverage, and a bathroom mirror selfie.
Sprinter offers four flavors – black cherry, peach, grapefruit, and lime. Each can contains 100 calories with no added sugar. Kylie worked with drink development expert Chandra Richter for a year to perfect the drink.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Kylie said in a statement.
